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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Markentreue"
~type_genre:"Article in journal"
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Markentreue
Social Web
310
Social web
310
Internet marketing
198
Online-Marketing
198
Consumer behaviour
192
Konsumentenverhalten
192
Brand management
164
Markenführung
164
Brand image
106
Markenimage
106
Beziehungsmarketing
95
Relationship marketing
95
Brand
69
Markenartikel
68
Social media
63
Viral marketing
63
Virales Marketing
63
social media
59
Public relations
43
Öffentlichkeitsarbeit
43
Advertising effects
33
Werbewirkung
33
Facebook
27
Marketing management
27
Marketingmanagement
27
Communication
25
Customer integration
25
Kundenintegration
25
Social network
25
Soziales Netzwerk
25
Kommunikation
24
Advertising
23
Werbung
23
Online retailing
22
Online-Handel
22
Communication media
21
Kommunikationsmedien
21
Brand loyalty
18
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16
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16
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Article in journal
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16
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English
16
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Abuljadail, Mohammad
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Brexendorf, Tim Oliver
1
Chan, Terri H.
1
Chen, Hsiangting Shatina
1
Confente, Ilenia
1
Doh, Sun-Jae
1
Dwivedi, Yogesh Kumar
1
Faßnacht, Martin
1
Guzman, Francisco
1
Ha, Louisa
1
Huang, Travis K.
1
Jai, Tunmin Catherine
1
Kamboj, Shampy
1
Kaufmann, Hans Rüdiger
1
Kim, Eun-Ho
1
Kucharska, Wioleta
1
Li, Zongchao
1
Lin, Kuan-Yu
1
Lo, Pei-San
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Nawaz, Muhammad Zahid
1
Nawaz, Shahid
1
Ooi, Keng-Boon
1
Pedersen, Per Egil
1
Pongpaew, Wimmala
1
Preeda Srinaruewan
1
Rahman, Zillur
1
Riasi, Arash
1
Simon, Carina
1
Solem, Birgit Andrine Apenes
1
Speece, Mark
1
Tan, Garry Wei-Han
1
Theadora, Clarissa
1
Tiangoongnern, Leela
1
Tong, Xiao
1
Wang, Yi-Ting
1
Weeraporn Supotthamjaree
1
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International journal of internet marketing and advertising : IJIMA
Journal of communication management : an international journal
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Cogent business & management
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
International journal of advertising : the review of marketing communications
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Management decision : MD
2
Pakistan journal of commerce and social sciences
2
Administrative Sciences : open access journal
1
Asia-Pacific journal of business administration
1
Emerging Markets Journal : EMAJ
1
Future Business Journal
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied business and economic research
1
International journal of business
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business innovation and research : IJBIR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management & transformation : ... annual edition
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
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All
ECONIS (ZBW)
16
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16
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1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
5
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
10
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
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