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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of current issues and research in advertising"
~subject:"Sponsoring"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Sponsoring
Advertising effects
102
Werbewirkung
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Consumer behaviour
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Advertising
62
Internet marketing
62
Online-Marketing
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Bolat, Elvira
1
Chung, Yoo Jin
1
Costa, Renato J. Lopes da
1
Dias, Álvaro Lopes
1
Fantapié Altobelli, Claudia
1
Greve, Goetz
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Huh, Jisu
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Kim, E.
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Lee, S. S.
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International journal of internet marketing and advertising : IJIMA
Journal of current issues and research in advertising
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European Sport management quarterly : ESMQ
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Asia Pacific journal of marketing and logistics
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Applied economics
1
Business history review
1
Chinese management studies : CMS
1
EuroMed journal of business
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
International review on public and non-profit marketing
1
Journal of communication management
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing research : JMR
1
Journal of travel and tourism marketing
1
Management decision
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
4
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
5
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
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