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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Consumer behaviour
Markenartikel
Konsumentenverhalten
692
Experiment
507
Theorie
417
Theory
417
Internet marketing
238
Online-Marketing
238
Social Web
186
Social web
186
Jugendliche
182
Youth
182
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164
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162
Game theory
159
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Chan, Kara
13
Foxall, Gordon R.
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Lynn, Michael
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Ranyard, Rob
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Rita, Paulo
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Azar, Ofer H.
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3
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Giraldi, Janaina de Moura Engracia
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3
Laaksonen, Pirjo
3
Li, Shu
3
Lundby, Erika
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3
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3
Nga, Joyce K. H.
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Bloem, J. G.
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Dangi, Hamendra Kumar
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Dean, Dwane H.
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Ding Hooi Ting
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International journal of internet marketing and advertising : IJIMA
Journal of economic psychology : research in economic psychology and behavioral economics
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
2,015
Journal of retailing and consumer services
1,947
International journal of consumer studies
761
International journal of hospitality management
729
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
The journal of brand management : an international journal
455
The journal of product & brand management
420
Asia Pacific journal of marketing and logistics
394
European journal of marketing : EJM
371
Journal of marketing research : JMR
350
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
321
Journal of marketing management : MM
317
Journal of travel and tourism marketing
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing
311
Journal of retailing
308
Journal of marketing communications
300
Cogent business & management
299
Tourism management : research, policies, practice
298
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
291
Journal of fashion marketing and management
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
270
Technological forecasting & social change : an international journal
264
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
260
The journal of services marketing
259
Marketing intelligence & planning
250
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
233
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ECONIS (ZBW)
695
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1
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
2
Does intention translate into actual purchase? : analysis of inducers of sustainable consumption in higher education students
Carmona, Linda Jessica de Montreuil
;
Barretto, Anderson …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10014511520
Saved in:
3
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
4
Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials : the moderating role of trust
Chin, Chee Hua
;
Winnie Poh Ming Wong
;
Cham Tat Huei
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014511516
Saved in:
5
For me, for you, or for the environment? : explaining young consumers' motives for adopting electric cars based on the fundamental motive framework
Paramita, Widya
;
Rostiani, Rokhima
;
Hidayat, Rahmadi
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 226-249
Persistent link: https://www.econbiz.de/10014511559
Saved in:
6
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
7
Influence of return convenience on young buyers' repurchase intentions
Ahmed, Waqar
;
Huma, Sehrish
;
Ali, Syed Umair
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10014511533
Saved in:
8
A mixed study on the "wow" of impulse purchase on Instagram : insights from Gen-Z in a collectivistic environment
Muhammad, Abubakar Sadiq
;
Adeshola, Ibrahim
;
Isiaku, Labaran
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 128-148
Persistent link: https://www.econbiz.de/10014511531
Saved in:
9
Online counterfeit purchase behaviour : moderating effect of perceived anonymity and moral disengagement
Samaddar, Kaushik
;
Mondal, Sanjana
;
Gandhi, Aradhana Vikas
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 84-108
Persistent link: https://www.econbiz.de/10014511529
Saved in:
10
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
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