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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Annamalai, Balamurugan"
~person:"Bang, Nguyen"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
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Electronic Commerce
Internet marketing
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Consumer behaviour
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Online-Marketing
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Beziehungsmarketing
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Time series analysis
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brand consciousness
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brand loyalty
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brand performance
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customer engagement
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materialism and conspicious consumption
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perceived social media marketing activities
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Annamalai, Balamurugan
Bang, Nguyen
Rita, Paulo
4
Ye, Qiang
3
Dangi, Hamendra Kumar
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Duh, Helen Inseng
2
Giraldi, Janaina de Moura Engracia
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Kwon, Eun Sook
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Logan, Kelty
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
2
Electronic markets : the international journal on networked business
1
International journal of sport management and marketing : IJSMM
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
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The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
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2
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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