Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Year of publication: |
2018
|
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Authors: | Ismail, Ahmed Rageh ; Bang, Nguyen ; Melewar, T. C. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 3, p. 233-254
|
Subject: | perceived social media marketing activities | brand loyalty | brand consciousness | value consciousness | materialism and conspicious consumption | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web |
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