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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
~subject:"Employee retention"
~subject:"Personal banking"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
Employee retention
Personal banking
Beziehungsmarketing
135
Relationship marketing
135
Consumer behaviour
67
Konsumentenverhalten
67
Internet marketing
39
Online-Marketing
39
Social Web
36
Social web
36
Customer satisfaction
34
Kundenzufriedenheit
34
Brand management
29
Markenführung
29
Markenimage
22
Financial services
21
Finanzdienstleistung
21
E-commerce
19
Electronic Commerce
19
Confidence
17
Vertrauen
17
Bank
16
Dienstleistungsqualität
16
Service quality
16
Online retailing
15
Online-Handel
15
social media
14
Viral marketing
11
Virales Marketing
11
Brand
10
Markenartikel
10
Privatkundengeschäft
10
Bank marketing
9
Bankmarketing
9
Marketing management
9
Marketingmanagement
9
Brand loyalty
8
Electronic Banking
8
Electronic banking
8
Markentreue
8
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18
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34
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Aufsatz in Zeitschrift
Article in journal
34
Case study
1
Fallstudie
1
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English
34
Author
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Durkin, Mark
2
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Aspara, Jaakko
1
Assimakopoulos, Costas
1
Barretta, Paul G.
1
Boateng, Sheena Lovia
1
Carneiro-da-Cunha, Julio Araujo
1
Caruana, Albert
1
Chan, Terri H.
1
Clark, Victoria
1
Crowe, Joe
1
Devlin, James
1
El-Manstrly, Dahlia
1
Enginkaya, Ebru
1
Firat, A. Fuat
1
Gammoh, Bashar S.
1
Garg, Prerna
1
Gautam, Omvir
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Gursimranjit Singh
1
Hansen, Håvard
1
Heidari, Setareh
1
Jaggi, Shamily
1
Jaitly, Rahul Chander
1
Jansen, Bernard J.
1
Joshi, Richa
1
Kamboj, Shampy
1
Liu, Tsung-Chi
1
Mathupayas Thongmak
1
Matthews, Claire
1
Mattila, Anna S.
1
McKechnie, Sally
1
Menon, Kalyani
1
Mohseni, Mohammad Zia
1
Moin, S. M. A.
1
Moutinho, Luiz
1
Muhammad Shahar Jusoh
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of financial services marketing : JFSM
Journal of business research : JBR
110
Journal of retailing and consumer services
82
The journal of product & brand management
78
The journal of brand management : an international journal
70
International journal of hospitality management
44
Asia Pacific journal of marketing and logistics
32
Cogent business & management
28
The international journal of bank marketing : IJBM
27
Psychology & marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of travel and tourism marketing
25
European journal of marketing : EJM
23
Marketing intelligence & planning
23
Journal of hospitality marketing & management
21
Journal of strategic marketing
21
The journal of services marketing
18
International journal of contemporary hospitality management
16
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The journal of business & industrial marketing
14
Global business review
13
Journal of marketing communications
13
Journal of service management
13
The service industries journal
13
Journal of business ethics : JOBE
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
European journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The international review of retail, distribution and consumer research
10
Die Bank
9
European research studies
9
International review on public and non-profit marketing
9
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ECONIS (ZBW)
34
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34
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
5
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
6
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
7
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
8
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
9
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
10
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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