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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Marketing management"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Marketing management
Service quality
Werbewirkung
Consumer behaviour
693
Konsumentenverhalten
693
Internet marketing
151
Online-Marketing
151
Beziehungsmarketing
146
Einzelhandel
146
Relationship marketing
146
Retail trade
146
Brand management
134
Markenführung
134
Social Web
121
Social web
121
Online retailing
108
Online-Handel
108
Markenimage
88
Advertising effects
76
Viral marketing
68
Virales Marketing
68
Customer satisfaction
57
Kundenzufriedenheit
57
Brand
56
E-commerce
56
Electronic Commerce
56
Markenartikel
54
Advertising
53
Werbung
53
Dienstleistungsqualität
46
Marketingmanagement
45
Emotion
44
social media
40
Preismanagement
37
Pricing strategy
37
Confidence
31
Vertrauen
31
Distribution channel
28
Vertriebsweg
28
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Undetermined
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Article
252
Book / Working Paper
2
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatzsammlung
1
Collection of articles of several authors
1
Festschrift
1
Sammelwerk
1
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English
254
Author
All
Ko, Eunju
5
Kim, Kyung Hoon
4
Grewal, Dhruv
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Baskin, Ernest
2
Breugelmans, Els
2
Campo, Katia
2
Checchinato, Francesca
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gustafsson, Anders
2
Jeon, Jung Ok
2
Kim, Sang Jin
2
Kwon, Eun Sook
2
Ma, Yu
2
Mahr, Dominik
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Moschis, George P.
2
Parvatiyar, Atul
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Schumann, Jan Hendrik
2
Srivastava, Vibhava
2
Suri, Rajneesh
2
Wetzels, Martin
2
Wu, Linwan
2
Zhang, Zhe
2
Acikgoz, Fulya
1
Adam, Marc Thomas Philipp
1
Aghniadi
1
Aguirre, Elizabeth
1
Ahn, Joongha
1
Ailawadi, Kusum L.
1
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International journal of internet marketing and advertising : IJIMA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
770
Journal of retailing and consumer services
607
International journal of hospitality management
297
The journal of product & brand management
284
The journal of brand management : an international journal
256
Psychology & marketing
245
Journal of marketing communications
202
Asia Pacific journal of marketing and logistics
164
International journal of advertising : the review of marketing communications
162
European journal of marketing : EJM
137
Journal of travel and tourism marketing
130
The journal of services marketing
128
Journal of hospitality marketing & management
115
Journal of international consumer marketing
114
Cogent business & management
112
Marketing intelligence & planning
109
International journal of contemporary hospitality management
107
Journal of marketing research : JMR
107
The journal of consumer marketing
107
International journal of advertising : the quarterly review of marketing communications
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Marketing letters : a journal of research in marketing
105
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
104
Journal of consumer research : JCR ; an interdisciplinary bimonthly
104
Journal of marketing
100
International journal of consumer studies
99
Journal of promotion management : innovations in planning and applied research
97
Journal of strategic marketing
94
Journal of promotion management : JPM
90
Journal of fashion marketing and management
89
Journal of the Academy of Marketing Science
87
Tourism management : research, policies, practice
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
85
The service industries journal
84
Services marketing quarterly
82
Journal of global marketing
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
79
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All
ECONIS (ZBW)
254
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
5
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
6
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
7
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
8
Understanding the virtual experiential value and its effect on travel intention
Li, Eldon Yu-zen
;
Chang, Fang-Kai
;
Jan, Anila
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014442600
Saved in:
9
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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