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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
693
Konsumentenverhalten
693
Internet marketing
151
Online-Marketing
151
Beziehungsmarketing
146
Einzelhandel
146
Relationship marketing
146
Retail trade
146
Brand management
134
Markenführung
134
Social Web
121
Social web
121
Online retailing
108
Online-Handel
108
Markenimage
88
Advertising effects
76
Viral marketing
68
Virales Marketing
68
Customer satisfaction
57
Kundenzufriedenheit
57
Brand
56
E-commerce
56
Electronic Commerce
56
Markenartikel
54
Advertising
53
Werbung
53
Dienstleistungsqualität
46
Marketing management
45
Marketingmanagement
45
Emotion
44
social media
40
Preismanagement
37
Pricing strategy
37
Confidence
31
Vertrauen
31
Distribution channel
28
Vertriebsweg
28
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Undetermined
156
Type of publication
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Article
227
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
Language
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English
227
Author
All
Grewal, Dhruv
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Baskin, Ernest
2
Checchinato, Francesca
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gustafsson, Anders
2
Jeon, Jung Ok
2
Kwon, Eun Sook
2
Mahr, Dominik
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Moschis, George P.
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Srivastava, Vibhava
2
Wetzels, Martin
2
Wu, Linwan
2
Zhang, Zhe
2
Acikgoz, Fulya
1
Adam, Marc Thomas Philipp
1
Aghniadi
1
Aguirre, Elizabeth
1
Ahn, Joongha
1
Al-Mamun, Abdullah
1
Alexandrovskiy, Sergey
1
Alikhani, Ali
1
Alvarez-Altamirano, Katerina
1
Alén, Elisa
1
Amlus, Mohammad Harith
1
Amoako, George Kofi
1
An, Soontae
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
697
Journal of retailing and consumer services
573
International journal of hospitality management
294
The journal of product & brand management
279
The journal of brand management : an international journal
241
Psychology & marketing
230
Journal of marketing communications
182
Asia Pacific journal of marketing and logistics
148
International journal of advertising : the review of marketing communications
147
The journal of services marketing
126
Journal of travel and tourism marketing
125
European journal of marketing : EJM
124
Journal of hospitality marketing & management
113
Journal of international consumer marketing
109
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Cogent business & management
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Marketing intelligence & planning
98
Marketing letters : a journal of research in marketing
98
Journal of promotion management : innovations in planning and applied research
94
International journal of consumer studies
93
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Journal of fashion marketing and management
86
Tourism management : research, policies, practice
84
Journal of marketing
83
Services marketing quarterly
80
The service industries journal
80
Journal of global marketing
76
Journal of the Academy of Marketing Science
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
72
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
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ECONIS (ZBW)
227
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
5
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
6
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
7
Understanding the virtual experiential value and its effect on travel intention
Li, Eldon Yu-zen
;
Chang, Fang-Kai
;
Jan, Anila
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014442600
Saved in:
8
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
9
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
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