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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~subject:"Markenführung"
~subject:"consumer behaviour"
~type_genre:"Article in journal"
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Advertising
Markenführung
consumer behaviour
Social Web
270
Social web
270
Internet marketing
182
Online-Marketing
182
Consumer behaviour
179
Konsumentenverhalten
179
Brand management
119
Beziehungsmarketing
81
Relationship marketing
81
Viral marketing
76
Virales Marketing
76
Brand image
75
Markenimage
75
social media
67
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47
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46
Advertising effects
32
Werbewirkung
32
Online retailing
31
Online-Handel
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Social media
30
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26
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Rita, Paulo
3
Wallace, Elaine
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2
Dodoo, Naa Amponsah
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2
Ha, Louisa
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1
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International journal of internet marketing and advertising : IJIMA
Journal of marketing
The journal of product & brand management
Journal of business research : JBR
116
Journal of retailing and consumer services
64
International journal of advertising : the review of marketing communications
55
The journal of brand management : an international journal
54
Journal of promotion management : innovations in planning and applied research
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing communications
33
Journal of advertising research
25
International journal of advertising : the quarterly review of marketing communications
23
Journal of marketing management : MM
23
Psychology & marketing
22
Journal of internet commerce
21
Business horizons
19
Cogent business & management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
International journal of electronic marketing and retailing : IJEMR
17
Marketing intelligence & planning
17
Technological forecasting & social change : an international journal
17
Tourism management : research, policies, practice
17
Journal of current issues and research in advertising
16
Journal of promotion management : JPM
16
International journal of consumer studies
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of fashion marketing and management
13
Journal of global marketing
13
International journal of technology marketing : IJTMkt
12
Journal of media business studies
12
Journal of electronic commerce research : JECR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of strategic marketing
11
Young consumers : insight and ideas for responsible marketers
11
European Sport management quarterly : ESMQ
10
European journal of marketing : EJM
10
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ECONIS (ZBW)
145
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1
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145
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1
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
6
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
7
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
8
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
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