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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Consumer behaviour
Markenartikel
Konsumentenverhalten
727
Internet marketing
287
Online-Marketing
287
Social Web
246
Social web
246
Beziehungsmarketing
196
Relationship marketing
196
Brand management
175
Markenführung
175
Jugendliche
165
Youth
165
USA
159
United States
159
Brand image
139
Markenimage
139
Advertising effects
135
Marketing management
135
Marketingmanagement
135
Werbewirkung
135
Advertising
131
Children
130
Werbung
130
Kinder
129
Viral marketing
108
Virales Marketing
108
Online retailing
104
Online-Handel
104
Brand
81
Customer satisfaction
77
Kundenzufriedenheit
77
Marketing
74
E-commerce
73
Electronic Commerce
73
social media
72
Target group
68
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68
Innovation
51
Lieferantenmanagement
48
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748
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Article in journal
Aufsatz in Zeitschrift
753
Collection of articles of several authors
5
Sammelwerk
5
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English
Author
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Chan, Kara
12
Grewal, Dhruv
7
Kumar, V.
7
Palmatier, Robert W.
7
Houston, Mark B.
6
MacInnis, Deborah J.
6
Haws, Kelly L.
5
Rita, Paulo
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Brennan, Linda
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Kannan, P. K.
4
Kwak, Hyokjin
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Steenkamp, Jan-Benedict E. M.
4
Tjiptono, Fandy
4
Aleti, Torgeir
3
Arli, Denni
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Damay, Coralie
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Giraldi, Janaina de Moura Engracia
3
Gollety, Mathilde
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of marketing
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
2,015
Journal of retailing and consumer services
1,947
International journal of consumer studies
761
International journal of hospitality management
729
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
The journal of brand management : an international journal
455
The journal of product & brand management
420
Asia Pacific journal of marketing and logistics
394
European journal of marketing : EJM
371
Journal of marketing research : JMR
350
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
321
Journal of marketing management : MM
317
Journal of travel and tourism marketing
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of retailing
308
Journal of marketing communications
300
Cogent business & management
299
Tourism management : research, policies, practice
298
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
291
Journal of fashion marketing and management
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
270
Technological forecasting & social change : an international journal
264
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
260
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
250
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
233
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Source
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ECONIS (ZBW)
753
Showing
1
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10
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753
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
4
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
5
Does intention translate into actual purchase? : analysis of inducers of sustainable consumption in higher education students
Carmona, Linda Jessica de Montreuil
;
Barretto, Anderson …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10014511520
Saved in:
6
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
7
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
8
Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials : the moderating role of trust
Chin, Chee Hua
;
Winnie Poh Ming Wong
;
Cham Tat Huei
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014511516
Saved in:
9
For me, for you, or for the environment? : explaining young consumers' motives for adopting electric cars based on the fundamental motive framework
Paramita, Widya
;
Rostiani, Rokhima
;
Hidayat, Rahmadi
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 226-249
Persistent link: https://www.econbiz.de/10014511559
Saved in:
10
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
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