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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~person:"Seelig, Michelle I."
~subject:"Konsumentenverhalten"
~subject:"Website"
~type:"article"
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Konsumentenverhalten
Website
Corporate Social Responsibility
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Corporate social responsibility
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Environmental management
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Umweltmanagement
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environmental claims
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Brand image
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Brand management
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CSR
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Framing
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Green marketing
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Impression management
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Nachhaltige Entwicklung
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branding
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corporate social responsibility
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green messaging
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Seelig, Michelle I.
Ellonen, Hanna-Kaisa
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Erkan, Ismail
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Huh, Jisu
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Moro, Sérgio
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Ramos, Ricardo F.
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Rita, Paulo
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Psychology & marketing
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Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
2
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
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