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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management : research, policies, practice"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject:"Medien"
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Social Web
409
Social web
409
Internet marketing
264
Online-Marketing
264
Consumer behaviour
235
Konsumentenverhalten
235
Brand management
145
Markenführung
145
Viral marketing
120
Virales Marketing
120
Brand image
96
Markenimage
96
Beziehungsmarketing
94
Relationship marketing
94
social media
86
Social media
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Marketingmanagement
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Luo, Qiuju
5
Okumus, Fevzi
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5
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4
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Flavián Blanco, Carlos
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Lee, Joonghwa
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Li, Hengyun
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Morrison, Alastair M.
3
Nusair, Khaldoon
3
Schivinski, Bruno
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Wu, Bihu
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2
Cheng, Mingming
2
Daugherty, Terry
2
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2
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
The journal of product & brand management
Tourism management : research, policies, practice
Journal of business research : JBR
474
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Journal of management information systems : JMIS
132
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Psychology & marketing
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of advertising research
100
Industrial marketing management : the international journal for industrial and high-tech firms
97
Business horizons
91
International journal of advertising : the review of marketing communications
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
Journal of internet commerce
87
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
76
Journal of media business studies
75
HMD : Praxis der Wirtschaftsinformatik
73
Journal of information & knowledge management : JIKM
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
The journal of brand management : an international journal
68
Cogent business & management
67
Journal of electronic commerce research : JECR
67
Journal of marketing
67
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
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ECONIS (ZBW)
440
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440
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
3
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
4
A social media analysis of travel preferences and attitudes, before and during Covid-19
Hardt, Daniel
;
Glückstad, Fumiko Kano
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457579
Saved in:
5
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
6
How do visitors respond to sustainable tourism interpretations? : a further investigation into content and media format
Huang, Zhuowei
;
Weng, Lisheng
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326664
Saved in:
7
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
8
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
9
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
10
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
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