Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Suk Chong Tong
| Year of publication: |
2022
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|---|---|
| Authors: | Tong, Suk Chong |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 7, p. 799-819
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| Subject: | commitment | digital media | interactivity effects | online relational strategies | Public relations | trust | Öffentlichkeitsarbeit | Vertrauen | Confidence | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Mitarbeiterbindung | Employee retention | Social Web | Social web | Internet | Digitale Medien | Digital media |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1951814 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493044