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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
169
Markenführung
169
Consumer behaviour
150
Konsumentenverhalten
150
Brand image
138
Markenimage
138
Internet marketing
79
Online-Marketing
79
Social Web
73
Social web
73
Advertising effects
71
Werbewirkung
71
Brand
51
Markenartikel
51
Beziehungsmarketing
44
Relationship marketing
44
Advertising
42
Werbung
41
social media
28
Marketing management
24
Marketingmanagement
24
Viral marketing
23
Virales Marketing
23
brand attitude
15
brand loyalty
14
purchase intention
14
Brand loyalty
12
Emotion
12
Facebook
12
Markentreue
12
Celebrity endorsement
11
Celebrity-Werbung
11
brand equity
11
Customer satisfaction
10
Kundenzufriedenheit
10
advertising
10
brand image
10
Corporate reputation
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Firmenimage
9
Online retailing
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Article
204
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Article in journal
Aufsatz in Zeitschrift
Guidebook
Lehrbuch
Case study
2
Fallstudie
2
Aufsatzsammlung
1
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English
204
Author
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Rita, Paulo
4
Muehling, Darrel D.
3
Schultz, Don E.
3
Al Shurideh, Muhammad
2
Anabila, Peter
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Chrysochou, Polymeros
2
Graffigna, Guendalina
2
Grohmann, Bianca
2
Ha, Louisa
2
Ibrahim, Blend
2
Jain, Varsha
2
Ju, Ilyoung
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Jihye
2
Kim, Jooyoung
2
Kim, Soojin
2
Kwon, Eun Sook
2
Langaro, Daniela
2
Lee, Jaejin
2
Nagar, Komal
2
Nelson, Michelle R.
2
Obeidat, Zaid Mohammad Ibrahim
2
Pope, Nigel
2
Salgueiro, Maria de Fátima
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Abuljadail, Mohammad
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Ahuja, Vandana
1
Al Dweeri, Rami
1
Al-Mamun, Abdullah
1
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Journal of business research : JBR
785
The journal of brand management : an international journal
659
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
70
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ECONIS (ZBW)
204
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204
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
8
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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