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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Search: subject:"Internet"
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Subject
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Internet marketing
310
Online-Marketing
310
Consumer behaviour
271
Konsumentenverhalten
271
Social Web
228
Social web
228
Advertising effects
112
Werbewirkung
112
Brand management
93
Markenführung
93
Viral marketing
92
Virales Marketing
92
social media
86
Advertising
85
Werbung
83
Online retailing
76
Online-Handel
76
Beziehungsmarketing
70
Relationship marketing
70
Brand image
61
Markenimage
61
E-commerce
55
Electronic Commerce
55
Website
46
Marketing management
41
Marketingmanagement
41
Internet
31
Confidence
29
Vertrauen
29
USA
27
United States
27
advertising
23
Facebook
22
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22
Soziales Netzwerk
22
Brand
21
Markenartikel
21
Customer satisfaction
17
Kundenzufriedenheit
17
electronic word-of-mouth
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430
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11
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Article in journal
Case study
Ratgeber
Aufsatz in Zeitschrift
441
Collection of articles of several authors
9
Sammelwerk
9
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3
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2
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1
Konferenzschrift
1
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English
441
Author
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Rita, Paulo
6
Assimakopoulos, Costas
4
Boutsouki, Christina
4
Erkan, Ismail
4
Fortin, David R.
4
Huh, Jisu
4
Lee, Joonghwa
4
Pentina, Iryna
4
Vrontis, Demetris
4
Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Bellman, Steven
3
Daugherty, Terry
3
Hatzithomas, Leonidas
3
Kareklas, Ioannis
3
Kim, Soojung
3
Langaro, Daniela
3
Lee, Chunsik
3
Logan, Kelty
3
Loureiro, Sandra Maria Correia
3
Moschis, George P.
3
Mukherjee, Srabanti
3
Sanz Blas, Silvia
3
Varan, Duane
3
Acikgoz, Fulya
2
Akroush, Mamoun N.
2
Antoniadis, Ioannis
2
Ballantine, Paul W.
2
Bao, Tong
2
Basmanova, Oksana
2
Casaló, Luis V.
2
Choi, Sejung Marina
2
Currás-Pérez, Rafael
2
Dangi, Hamendra Kumar
2
Dodoo, Naa Amponsah
2
Dogra, Pallavi
2
Drennan, Judy
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Evans, Chris
2
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Journal of business research : JBR
951
Journal of retailing and consumer services
716
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
Management science : journal of the Institute for Operations Research and the Management Sciences
324
Information systems research : ISR
323
Electronic commerce research
318
International journal of business information systems : IJBIS
313
Journal of internet commerce
265
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
229
Industrial marketing management : the international journal for industrial and high-tech firms
228
International journal of hospitality management
224
Tourism management : research, policies, practice
224
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Psychology & marketing
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Journal of advertising research
180
International journal of production research
179
European journal of operational research : EJOR
176
Finance research letters
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Information economics and policy : IEP
172
Business horizons
169
Management information systems : mis quarterly
168
International journal of production economics
167
Cogent business & management
163
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
159
Electronic markets : the international journal on networked business
155
International journal of electronic business
154
Journal of travel and tourism marketing
153
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Source
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ECONIS (ZBW)
441
Showing
1
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10
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441
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
5
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
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