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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Emotion"
~type_genre:"Article in journal"
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Technological forecasting & social change : an international journal
The journal of product & brand management
International journal of consumer studies
1
Journal of hospitality marketing & management
1
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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