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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"Chan, Kam C."
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
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Internet marketing
4
Online-Marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Football
2
Fußball
2
KMU
2
Markenführung
2
Professional sports
2
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SME
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2
Social web
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social media marketing
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Chan, Kam C.
Vrontis, Demetris
Phau, Ian
12
Loureiro, Sandra Maria Correia
7
Melanthiou, Yioula
7
Fortin, David R.
5
Rita, Paulo
5
Thrassou, Alkis
5
Arora, Anshu
4
Assimakopoulos, Costas
4
Cheah, Isaac
4
Chung, Hwiman
4
Erkan, Ismail
4
Kim, Sojung
4
Lee, Wei-Na
4
McClung, Steven
4
Morimoto, Mariko
4
Spais, George S.
4
Wang, Ye
4
Ahn, Euijin
3
Arli, Denni
3
Arora, Amit
3
Boutsouki, Christina
3
Chen, Huan
3
Cruz Ros, Sonia
3
Dardis, Frank E.
3
Dodoo, Naa Amponsah
3
Hatzithomas, Leonidas
3
Jiang, Pingjun
3
Kim, Eunice
3
Lee, Sang Yeal
3
Melewar, T. C.
3
Moschis, George P.
3
Muralidharan, Sidharth
3
Oghazi, Pejvak
3
Ong, Beng Soo
3
Park, Jae Hee
3
Park, Jin Seong
3
Pentina, Iryna
3
Rey-Martí, Andrea
3
Ribeiro Soriano, Domingo
3
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Journal of business research : JBR
31
International review of economics & finance : IREF
23
Journal for global business advancement : JGBA
17
Finance research letters
13
Pacific-Basin finance journal
13
The North American journal of economics and finance : a journal of financial economics studies
13
The journal of corporate finance : contracting, governance and organization
12
Global business & economics review
11
International marketing review
11
The Chinese economy
10
Technological forecasting & social change : an international journal
9
Journal of transnational management : the official journal of the International Management Development Association
8
World review of entrepreneurship, management and sustainable development
8
International review of financial analysis
7
Review of quantitative finance and accounting
7
Applied economics
6
Borsa Istanbul Review
6
Economic modelling
6
Journal of Asia Business Studies
6
Research in international business and finance
6
International business review : the official journal of the European International Business Academy
5
International journal of organizational analysis
5
Journal for international business and entrepreneurship development
5
The journal of brand management : an international journal
5
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
4
International journal of managerial and financial accounting : IJMFA
4
Journal for international business and entrepreneurship development : JIBED
4
Journal of empirical finance
4
Journal of financial education
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Management decision
4
Managerial finance
4
Thunderbird international business review
4
Advances in financial education : journal of the Financial Education Association
3
Applied economics letters
3
Cross cultural management : an international journal
3
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
3
EuroMed journal of business
3
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Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
2
Technology disruption in healthcare : artificial intelligence application, challenges, and policy recommendations in India
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 394-414
Persistent link: https://www.econbiz.de/10014318234
Saved in:
3
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
5
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
6
A new consumer relationship model : the marketing communications application
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 499-521
Persistent link: https://www.econbiz.de/10003928843
Saved in:
7
Internet marketing by SMEs : towards enhanced competitveness and internationalisation of professional services
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10003652419
Saved in:
8
Special issue: breaking the barriers : the role of the internet in the international marketing of SMEs
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003652433
Saved in:
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