Internet marketing by SMEs : towards enhanced competitveness and internationalisation of professional services
Alkis Thrassou; Demetris Vrontis
| Year of publication: |
2008
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|---|---|
| Authors: | Thrassou, Alkis ; Vrontis, Demetris |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007/08, 2/3, p. 241-261
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| Subject: | KMU | SME | Online-Marketing | Internet marketing | Werbewirtschaft | Advertising industry | Unternehmensdienstleistung | Business services | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003652419