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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Brand equity"
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Brand image
52
Markenimage
52
Brand management
47
Markenführung
47
Brand equity
34
Consumer behaviour
33
Konsumentenverhalten
33
brand equity
18
Brand
16
Markenartikel
16
Beziehungsmarketing
15
Relationship marketing
15
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Customer satisfaction
6
Kundenzufriedenheit
6
Brand loyalty
5
Corporate reputation
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Einzelhandel
5
Firmenimage
5
Marketing management
5
Marketingmanagement
5
Retail trade
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Luxury goods
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Luxusgüter
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Advertising effects
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Bank
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Brand Equity
3
Dienstleistungsqualität
3
Lieferantenmanagement
3
Markentreue
3
Markenwert
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Measurement
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Messung
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Online retailing
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Online-Handel
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
50
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
Cogent Business & Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
MPRA Paper
6
Hamburger Schriften zur Marketingforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Ovidius University Annals, Economic Sciences Series
5
Post-Print / HAL
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
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ECONIS (ZBW)
55
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55
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1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
5
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
6
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
7
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
8
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
10
Brand equity retention after rebranding : a resource-based perspective
Beise-Zee, Rian
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10013170637
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