Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Yeonshin Kim, Won-Moo Hur, Luri Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Yeonshin ; Hur, Won-Moo ; Lee, Luri |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-10
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| Subject: | Affective commitment | Brand equity | Corporate reputation | Corporate social responsibility (CSR) | Customer participation | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014371801