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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate Social Responsibility"
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Search: subject_exact:"Brand equity"
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Corporate Social Responsibility
Brand image
37
Markenimage
37
Brand management
36
Markenführung
36
Consumer behaviour
21
Konsumentenverhalten
21
Brand equity
20
brand equity
18
Brand
13
Markenartikel
13
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
Brand loyalty
5
Social Web
5
Social web
5
Luxury goods
4
Luxusgüter
4
Corporate social responsibility
3
Customer satisfaction
3
Einzelhandel
3
Kundenzufriedenheit
3
Markentreue
3
Measurement
3
Messung
3
Retail trade
3
brand management
3
Advertising effects
2
Corporate reputation
2
Designation of origin
2
Emerging economies
2
Firm performance
2
Firmenimage
2
Herkunftsbezeichnung
2
Innovation
2
Marketing management
2
Marketingmanagement
2
Perceived quality
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Guzman, Francisco
1
Hsiao, Chih-Yi
1
Lambkin, Mary
1
Muniz, Fernanda
1
Rahman, Mahabubur
1
Rodríguez-Serrano, M. Ángeles
1
Wang, Hanmin
1
Yu, Tiffany Hui-Kuang
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Journal of business research : JBR
3
Business Economics Working Papers
2
Economic research
2
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Cogent business & management
1
Contemporary economics
1
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
1
Edition Wissenschaft Apprimus
1
European research studies
1
Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
1
Forum Produkt- und Produktionsmanagement
1
Gabler Edition Wissenschaft / Forum Produkt- und Produktionsmanagement
1
Global business review
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of sustainable economy : IJSE
1
International review on public and non-profit marketing
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business ethics : JOBE
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management research
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Middle East journal of management : MEJM
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
The international journal of bank marketing : IJBM
1
Tourism economics : the business and finance of tourism and recreation
1
Working Papers / Barcelona Graduate School of Economics (Barcelona GSE)
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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ECONIS (ZBW)
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1
The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Hsiao, Chih-Yi
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
Saved in:
2
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
3
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
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