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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Designation of origin"
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Search: subject_exact:"Brand equity"
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Brand image
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Brand equity
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brand equity
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Journal of business research : JBR
3
Journal of global marketing
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International marketing review
2
Australian journal of management
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Economies : open access journal
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International journal of economic perspectives : IJEP
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International journal of electronic business : IJEB
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Journal of Asia Pacific business
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Journal of consumer behaviour : an international research review
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Journal of euromarketing
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Journal of marketing for higher education
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Marketing intelligence & planning
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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South Asian journal of management : SAJM
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Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
2
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
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