//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Brand image
37
Markenimage
37
Brand management
36
Markenführung
36
Consumer behaviour
21
Konsumentenverhalten
21
Brand equity
20
brand equity
18
Brand
13
Markenartikel
13
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
Brand loyalty
5
Social Web
5
Social web
5
Luxury goods
4
Luxusgüter
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
3
Einzelhandel
3
Kundenzufriedenheit
3
Markentreue
3
Measurement
3
Messung
3
Retail trade
3
brand management
3
Advertising effects
2
Corporate reputation
2
Designation of origin
2
Emerging economies
2
Firmenimage
2
Herkunftsbezeichnung
2
Innovation
2
Marketing management
2
Marketingmanagement
2
Perceived quality
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Budeva, Desi
1
Fine, Monica B.
1
Gleason, Kimberly
1
Lambkin, Mary
1
Rahman, Mahabubur
1
Rodríguez-Serrano, M. Ángeles
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Journal of business research : JBR
4
IIMB management review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
California management review
1
Cogent business & management
1
European journal of marketing : EJM
1
Georgetown McDonough School of Business Research Paper
1
International entrepreneurship and management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of the economics of business
1
International journal of wine business research
1
Journal of business ethics : JOBE
1
Journal of global fashion marketing : JGfM
1
Journal of intellectual capital
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
MSI
1
Marketing intelligence & planning
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
The review of corporate finance studies : RCFS
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
ZEW discussion papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
2
Getting what you're worth : implications that affect firm value in a brand acquisition
Fine, Monica B.
;
Gleason, Kimberly
;
Budeva, Desi
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 70-96
Persistent link: https://www.econbiz.de/10011565284
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->