//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
E-commerce
Consumer behaviour
394
Konsumentenverhalten
394
Internet marketing
139
Online-Marketing
139
Social Web
117
Social web
117
Brand management
110
Markenführung
110
Beziehungsmarketing
109
Relationship marketing
109
Markenimage
92
Online retailing
68
Online-Handel
68
Advertising effects
60
Werbewirkung
60
Viral marketing
57
Virales Marketing
57
Customer satisfaction
49
Kundenzufriedenheit
49
Brand
45
Markenartikel
45
Advertising
43
Werbung
43
social media
36
Electronic Commerce
33
Confidence
31
Marketing management
31
Marketingmanagement
31
Vertrauen
31
Dienstleistungsqualität
27
Service quality
27
Website
24
purchase intention
21
Einzelhandel
19
Retail trade
19
India
18
Indien
18
Internet
18
more ...
less ...
Online availability
All
Undetermined
87
Free
1
Type of publication
All
Article
124
Type of publication (narrower categories)
All
Article in journal
Article
Government document
Handbuch
Aufsatz in Zeitschrift
124
Language
All
English
124
Author
All
Japutra, Arnold
3
Martin, Brett
3
Ahn, Jiseon
2
Bang, Nguyen
2
Casidy, Riza
2
Johnson, Lester W.
2
Konstantoulaki, Kleopatra
2
Kwon, Eun Sook
2
Leckie, Civilai
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Rizomyliotis, Ioannis
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahmed, Zafar U.
1
Akar, Ezgi
1
Akbar, Muhammad Imad Ud Din
1
Al-Mamun, Abdullah
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Amendah, Eklou
1
Amlus, Mohammad Harith
1
Anderl, Eva
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Apostolos, Giovanis
1
Arias-Oliva, Mario
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Banerjee, Shubhomoy
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Bendixen, Michael
1
Bertschy, Marjorie
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of strategic marketing
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
69
Journal of internet commerce
67
International journal of consumer studies
65
Journal of fashion marketing and management
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of global marketing
60
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of the Academy of Marketing Science
50
International journal of retail & distribution management
48
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
more ...
less ...
Source
All
ECONIS (ZBW)
124
Showing
1
-
10
of
124
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
5
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
6
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung
;
Amendah, Eklou
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
Saved in:
7
Reviving unorganized retail stores post-COVID-19
Gupta, Astha Sanjeev
;
Mukherjee, Jaydeep
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 230-250
Persistent link: https://www.econbiz.de/10014553161
Saved in:
8
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->