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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of strategic marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
172
Markenführung
172
Consumer behaviour
124
Konsumentenverhalten
124
Brand image
116
Markenimage
116
Internet marketing
63
Online-Marketing
63
Social Web
63
Social web
63
Beziehungsmarketing
58
Relationship marketing
58
Brand
55
Markenartikel
55
Marketing management
34
Marketingmanagement
34
Advertising effects
27
Werbewirkung
27
social media
19
Customer satisfaction
18
Kundenzufriedenheit
18
Viral marketing
16
Virales Marketing
16
Advertising
14
Brand loyalty
14
Markentreue
14
Werbung
14
brand loyalty
13
branding
11
Corporate reputation
10
Customer integration
10
Emotion
10
Firmenimage
10
Kundenintegration
10
Luxury goods
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Luxusgüter
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Structural equation model
10
Strukturgleichungsmodell
10
brand equity
10
purchase intention
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Article
195
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Article in journal
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English
195
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Bang, Nguyen
3
Japutra, Arnold
3
Leenders, Mark A. A. M.
3
Martin, Brett
3
Melewar, T. C.
3
Rahman, Kaleel
3
Ahn, Jiseon
2
Areni, Charles Scott
2
Ben Youssef, Kamel
2
Casidy, Riza
2
Christodoulides, George
2
Graffigna, Guendalina
2
Ha, Louisa
2
Hawkins, Matthew A.
2
Johnson, Lester W.
2
Konstantoulaki, Kleopatra
2
Kwon, Eun Sook
2
Leckie, Civilai
2
Leicht, Thomas
2
Lim, Weng Marc
2
Lopez, Carmen
2
Manoli, Argyro Elisavet
2
Merrilees, Bill
2
Michaelidou, Nina
2
Mills, Adam J.
2
Rita, Paulo
2
Rizomyliotis, Ioannis
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Srivastava, R. K.
2
Abbasi, Amir Zaib
1
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1
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1
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1
Agnihotri, Arpita
1
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1
Ahmed, Pervaiz K.
1
Ahuja, Vandana
1
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International journal of internet marketing and advertising : IJIMA
Journal of strategic marketing
Journal of business research : JBR
785
The journal of brand management : an international journal
659
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
70
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ECONIS (ZBW)
195
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1
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195
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
7
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
8
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
9
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
10
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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