//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Corporate reputation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
Brand management
142
Markenführung
142
Consumer behaviour
99
Konsumentenverhalten
99
Brand image
81
Markenimage
81
Social Web
57
Social web
57
Internet marketing
55
Online-Marketing
55
Brand
42
Markenartikel
41
Beziehungsmarketing
38
Relationship marketing
38
Advertising effects
26
Werbewirkung
26
social media
16
Marketing management
15
Marketingmanagement
15
Viral marketing
15
Virales Marketing
15
Advertising
12
Werbung
12
Innovation
11
Customer satisfaction
10
Kundenzufriedenheit
10
Online retailing
9
Online-Handel
9
Brand loyalty
8
Facebook
8
Markentreue
8
New product development
8
brand loyalty
8
Produktentwicklung
7
social media marketing
7
Brand extension
6
Emotion
6
Firmenimage
6
Instagram
6
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
Author
All
Bahadir, S. Cem
1
Dahl, Darren W.
1
Garanti, Zanete
1
Hanson, Sara
1
Igbudu, Nicholas
1
Jiang, Lan
1
Kalaignanam, Kartik
1
Kirca, Ahmet H.
1
Maduku, Daniel K.
1
Melanthiou, Yioula
1
Popoola, Temitope
1
Rubera, Gaia
1
Sheinin, Daniel A.
1
Stiehler-Mulder, Beate E.
1
Vinuales, Gema
1
Vrontis, Demetris
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
39
Journal of business research : JBR
24
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
Scandinavian journal of management
3
The IUP journal of brand management : IJBRM
3
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Brand culture
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Business horizons
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
2
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
3
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
4
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
5
You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value
Rubera, Gaia
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 741-761
Persistent link: https://www.econbiz.de/10011772374
Saved in:
6
Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik
;
Bahadir, S. Cem
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10009776506
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->