You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value
Gaia Rubera, Ahmet H. Kirca
| Year of publication: |
September 2017
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|---|---|
| Authors: | Rubera, Gaia ; Kirca, Ahmet H. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 5, p. 741-761
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| Subject: | Firm innovation | Customer satisfaction | Firm value | Branding strategy | Industry effects | Kundenzufriedenheit | Unternehmenswert | Innovation | Markenführung | Brand management | Innovationsmanagement | Innovation management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-016-0512-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011772374