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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Research"
~isPartOf:"Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte"
~subject:"Markenartikel"
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Markenartikel
Online-Marketing
225
Consumer behaviour
222
Konsumentenverhalten
222
Internet marketing
215
Social Web
179
Social web
179
Electronic Commerce
84
Brand management
78
Markenführung
78
Werbewirkung
74
Online retailing
72
Online-Handel
72
Advertising effects
71
Beziehungsmarketing
70
Relationship marketing
70
E-commerce
69
Werbung
65
Viral marketing
64
Virales Marketing
64
Advertising
59
Brand image
53
Markenimage
53
social media
53
Internet
48
Website
34
Marketing management
33
Marketingmanagement
33
Deutschland
31
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30
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25
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25
Confidence
23
Marketing
23
Soziales Netzwerk
23
Vertrauen
23
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20
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20
Brand
18
Kommunikation
18
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17
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Abuljadail, Mohammad
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Decker, Reinhold
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Garg, Prerna
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Heidari, Setareh
1
Heun, Thomas
1
Igelbrink, Jörg
1
Jaggi, Shamily
1
Joshi, Richa
1
Kamboj, Shampy
1
Kim, Jooyoung
1
Kwon, Eun Sook
1
Liu, Xia
1
Logan, Kelty
1
Mathupayas Thongmak
1
Muhammad Shahar Jusoh
1
Nambisan, Priya
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Nim, Dheeraj
1
Preeda Srinaruewan
1
Rahmani, Donya
1
Riasi, Arash
1
Rump, Markus
1
Schoeneberg, Klaus-Peter
1
Syahida Abd Aziz
1
Tomaras, Petros
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
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Springer Fachmedien Wiesbaden
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International journal of internet marketing and advertising : IJIMA
Research
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
Journal of business research : JBR
46
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing intelligence & planning
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of advertising : the review of marketing communications
9
Journal of fashion marketing and management
9
Journal of marketing communications
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of promotion management : innovations in planning and applied research
9
Psychology & marketing
9
Journal of advertising research
8
International journal of electronic marketing and retailing : IJEMR
7
Journal of internet commerce
7
Journal of marketing
7
Technological forecasting & social change : an international journal
7
European journal of marketing
6
Journal of strategic marketing
6
Business horizons
5
International journal of hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of promotion management : JPM
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
Critical explorations
4
Electronic commerce research
4
European journal of marketing : EJM
4
Global business review
4
Journal of consumer marketing
4
Journal of global marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Transportation research / E : an international journal
4
ERIM report series research in management
3
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ECONIS (ZBW)
18
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18
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
8
Perceived brand localness : an empirical study of the German fashion market
Igelbrink, Jörg
-
2020
Persistent link: https://www.econbiz.de/10012126925
Saved in:
9
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
10
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
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