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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The IUP journal of brand management : IJBRM"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
158
Markenführung
158
Consumer behaviour
106
Konsumentenverhalten
106
Brand image
101
Markenimage
101
Internet marketing
55
Online-Marketing
55
Social Web
55
Social web
55
Beziehungsmarketing
41
Brand
41
Markenartikel
41
Relationship marketing
41
Advertising effects
25
Werbewirkung
25
India
19
Indien
19
Brand loyalty
16
Markentreue
16
social media
16
Advertising
14
Viral marketing
14
Virales Marketing
14
Werbung
14
Customer satisfaction
11
Kundenzufriedenheit
11
Luxury goods
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Luxusgüter
11
Marketing management
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Marketingmanagement
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Online retailing
9
Online-Handel
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Emotion
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Facebook
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USA
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United States
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brand loyalty
8
purchase intention
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social media marketing
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Article
180
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Article in journal
Aufsatz in Zeitschrift
Guidebook
Lehrbuch
Case study
1
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English
180
Author
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Uggla, Henrik
11
Attri, Rekha
3
Otubanjo, Olutayo
3
Ragel, V. R.
3
Cleff, Thomas
2
Ha, Louisa
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Kavida, V.
2
Khan, Bilal Mustafa
2
Kwon, Eun Sook
2
Lakshmi, S.
2
Lashgari, Maryam
2
Mathews, Jose
2
Muralidhara, G. V.
2
Panda, Tapan K.
2
Purkayastha, Debapratim
2
Rita, Paulo
2
Ruzzier, Mitja
2
Sharma, Ritu
2
Vasavada-Oza, Falguni
2
Walter, Nadine
2
Abuljadail, Mohammad
1
Ahmad, Anees
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Amoako, George K.
1
Anbarasu, A. Joseph
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoncic, Bostjan
1
Antoniadis, Ioannis
1
Ashraf, Sarfraz
1
Assimakopoulos, Costas
1
Bairagi, Rahul
1
Balaji, M. S.
1
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International journal of internet marketing and advertising : IJIMA
The IUP journal of brand management : IJBRM
Journal of business research : JBR
785
The journal of brand management : an international journal
661
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
70
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ECONIS (ZBW)
180
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180
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
9
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
10
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
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