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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Consumer behaviour
492
Konsumentenverhalten
492
Internet marketing
130
Online-Marketing
130
Einzelhandel
115
Retail trade
115
Online retailing
103
Online-Handel
103
Social Web
103
Social web
103
Beziehungsmarketing
99
Relationship marketing
99
Brand management
79
Markenführung
79
Markenimage
62
Advertising effects
58
Werbewirkung
58
Viral marketing
52
Virales Marketing
52
Electronic Commerce
50
Advertising
41
Werbung
41
Customer satisfaction
40
Kundenzufriedenheit
40
social media
37
Food retailing
35
Lebensmitteleinzelhandel
35
Brand
31
Markenartikel
31
Confidence
28
Vertrauen
28
purchase intention
26
Emotion
24
Innovation adoption
24
Innovationsakzeptanz
24
consumer behaviour
24
India
22
Indien
22
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110
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Article
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110
Conference paper
5
Konferenzbeitrag
5
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110
Author
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Schramm-Klein, Hanna
3
Aichner, Thomas
2
Kwon, Eun Sook
2
Malhotra, Gunjan
2
Mathur, Manisha
2
Wagner, Gerhard
2
Ahmed, Zafar U.
1
Akar, Ezgi
1
Al-Mamun, Abdullah
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Alić, Adi
1
Amlus, Mohammad Harith
1
Andrews, Lynda
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arcand, Manon
1
Arias-Oliva, Mario
1
Arnaout, Jean-Paul
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Bang, Nguyen
1
Bansal, Sanchita
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Belli, Alex
1
Beneke, Justin
1
Berné, C.
1
Bertrandie, Laura
1
Bharani, Shreyansh
1
Bianchi, Constanza
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bisht, Swati
1
Bolat, Elvira
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Broeder, Peter
1
Bruwer, Johan
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
The international review of retail, distribution and consumer research
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
Journal of marketing communications
80
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Cogent business & management
69
Journal of internet commerce
67
International journal of consumer studies
65
Journal of fashion marketing and management
63
Journal of strategic marketing
62
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of global marketing
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
Journal of the Academy of Marketing Science
55
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of retail & distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Journal of Islamic marketing
46
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
International journal of advertising : the review of marketing communications
39
Journal of marketing management : MM
39
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ECONIS (ZBW)
110
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Limited-time scarcity and competitive arousal in e-commerce
Broeder, Peter
;
Wentink, Eileen
- In:
The international review of retail, distribution and …
32
(
2022
)
5
,
pp. 549-567
Persistent link: https://www.econbiz.de/10013411694
Saved in:
4
Online shopping cart abandonment : a critique and guide to measuring its drivers
Mittal, Banwari
- In:
The international review of retail, distribution and …
32
(
2022
)
5
,
pp. 568-588
Persistent link: https://www.econbiz.de/10013411695
Saved in:
5
Social-relational capabilities : strategic transformation of brand resources to increase brand equity
Mathur, Manisha
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 73-103
Persistent link: https://www.econbiz.de/10014558993
Saved in:
6
Green products wrapped and delivered : consumer's preference for sustainable e-commerce practices
Bharani, Shreyansh
;
Roy, Sheila
;
Tawde, Swapnil
- In:
The international review of retail, distribution and …
34
(
2024
)
3
,
pp. 331-360
Persistent link: https://www.econbiz.de/10014559039
Saved in:
7
A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer
;
Grassi, Alessia
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
Saved in:
8
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
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