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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Markentreue"
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Markentreue
Social Web
280
Social web
280
Consumer behaviour
190
Konsumentenverhalten
190
Internet marketing
186
Online-Marketing
186
Brand management
162
Markenführung
162
Brand image
106
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Beziehungsmarketing
91
Relationship marketing
91
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63
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social media
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Abuljadail, Mohammad
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Brexendorf, Tim Oliver
1
Chan, Terri H.
1
Chen, Hsiangting Shatina
1
Confente, Ilenia
1
Doh, Sun-Jae
1
Dwivedi, Yogesh Kumar
1
Faßnacht, Martin
1
Guzman, Francisco
1
Ha, Louisa
1
Huang, Travis K.
1
Jai, Tunmin Catherine
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Kamboj, Shampy
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Kaufmann, Hans Rüdiger
1
Kim, Eun-Ho
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Kucharska, Wioleta
1
Lin, Kuan-Yu
1
Lo, Pei-San
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Nawaz, Muhammad Zahid
1
Nawaz, Shahid
1
Ooi, Keng-Boon
1
Pedersen, Per Egil
1
Pongpaew, Wimmala
1
Preeda Srinaruewan
1
Rahman, Zillur
1
Riasi, Arash
1
Simon, Carina
1
Solem, Birgit Andrine Apenes
1
Speece, Mark
1
Tan, Garry Wei-Han
1
Theadora, Clarissa
1
Tiangoongnern, Leela
1
Tong, Xiao
1
Wang, Yi-Ting
1
Weeraporn Supotthamjaree
1
Yoo, Dongho
1
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International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Cogent business & management
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Computer-mediated marketing strategies : social media and online brand communities
2
Critical explorations
2
Global business review
2
International journal of advertising : the review of marketing communications
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Management decision : MD
2
Pakistan journal of commerce and social sciences
2
SpringerLink / Bücher
2
Strategic customer relationship management in the age of social media
2
Administrative Sciences : open access journal
1
Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
1
Advertising in new formats and media : current research and implications for marketers
1
Asia-Pacific journal of business administration
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Customer engagement : contemporary issues and challenges
1
Digital and social media marketing and advertising collection
1
Emerging Markets Journal : EMAJ
1
Future Business Journal
1
Gender, culture, and consumer behavior
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovatives Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
15
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1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
5
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
10
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
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