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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~person:"Adams, Frank G."
~person:"Afolabi, Ibukun Tolulope"
~person:"Langaro, Daniela"
~subject:"Markenimage"
~type_genre:"Article in journal"
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
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Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
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