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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
451
Markenführung
451
Consumer behaviour
364
Konsumentenverhalten
364
Brand image
354
Markenimage
354
Brand
215
Markenartikel
213
Beziehungsmarketing
130
Relationship marketing
130
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107
Social web
107
Internet marketing
98
Online-Marketing
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Advertising effects
55
Werbewirkung
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Brand loyalty
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Marketing management
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Marketingmanagement
42
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36
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35
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Guzman, Francisco
11
Christodoulides, George
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Fetscherin, Marc
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Gammoh, Bashar S.
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Veloutsou, Cleopatra
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Broyles, S. Allen
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Fang, Xiang
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Hakala, Ulla
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Kang, Jiyun
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Leingpibul, Thaweephan
3
Liu, Xin
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Sreejesh, S.
3
Urde, Mats
3
Vrontis, Demetris
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
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Alpert, Frank
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Bashir, Irfan
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Decker, Reinhold
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Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
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2
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
765
The journal of brand management : an international journal
659
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
146
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
Journal of marketing
115
Journal of advertising research
112
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Cogent business & management
71
International journal of advertising : the review of marketing communications
70
Journal of retailing
70
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ECONIS (ZBW)
494
Showing
1
-
10
of
494
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
6
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
7
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
8
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
9
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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