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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Consumer behaviour
Markenartikel
Konsumentenverhalten
455
Internet marketing
237
Online-Marketing
237
Social Web
186
Social web
186
Jugendliche
171
Youth
171
Children
130
Kinder
129
Advertising effects
103
Werbewirkung
103
Brand management
96
Markenführung
96
Advertising
91
Werbung
90
Brand image
80
Markenimage
80
Beziehungsmarketing
74
Online retailing
74
Online-Handel
74
Relationship marketing
74
Viral marketing
68
Virales Marketing
68
Target group
63
Zielgruppe
63
USA
54
United States
54
social media
53
E-commerce
50
Electronic Commerce
50
Marketing management
38
Marketingmanagement
38
Brand
36
Website
35
Eating habit
33
Ernährungsverhalten
33
China
31
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453
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Article in journal
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458
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5
Sammelwerk
5
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1
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English
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Chan, Kara
13
Rita, Paulo
5
Brennan, Linda
4
Tjiptono, Fandy
4
Aleti, Torgeir
3
Arli, Denni
3
Damay, Coralie
3
Duffett, Rodney Graeme
3
Giraldi, Janaina de Moura Engracia
3
Gollety, Mathilde
3
Laaksonen, Pirjo
3
Lundby, Erika
3
McNeill, Lisa S.
3
Moschis, George P.
3
Nga, Joyce K. H.
3
Parker, Lukas
3
Ballantine, Paul W.
2
Bao, Tong
2
Chaudhary, Monica
2
Cheung, Cherry Tin Yan
2
Chin, Chee Hua
2
Cody, Kevina
2
Dangi, Hamendra Kumar
2
Dean, Dwane H.
2
Dietrich, Timo
2
Ding Hooi Ting
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Ezan, Pascale
2
Fan, Fei
2
Faupel, Ulya
2
Fortin, David R.
2
Guerreiro, João Pedro Silva Martins
2
Guichard, Nathalie
2
Gupta, Ashish
2
Haselhoff, Vanessa
2
Hiram Ting
2
Holzmüller, Hartmut H.
2
Ironico, Simona
2
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International journal of internet marketing and advertising : IJIMA
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
2,015
Journal of retailing and consumer services
1,947
International journal of consumer studies
761
International journal of hospitality management
729
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
The journal of brand management : an international journal
455
The journal of product & brand management
419
Asia Pacific journal of marketing and logistics
394
European journal of marketing : EJM
371
Journal of marketing research : JMR
350
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
322
Journal of travel and tourism marketing
321
Journal of marketing management : MM
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing
311
Journal of retailing
308
Tourism management : research, policies, practice
307
Journal of marketing communications
305
Cogent business & management
299
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
294
Journal of fashion marketing and management
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Journal of the Academy of Marketing Science
288
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Technological forecasting & social change : an international journal
264
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
260
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
250
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
233
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ECONIS (ZBW)
458
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61
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
62
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
63
Moral obligation for recycling among youth : extended models of the theory of planned behaviour
Annamdevula, Subrahmanyam
;
Nudurupati, Sai Sudhakar
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10014302598
Saved in:
64
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
65
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
66
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
67
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
68
Parents' mental state communication and children's consumer behavior in the USA
Choi, Eunjoo
;
Lapierre, Matthew A.
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014302691
Saved in:
69
Perceived value of recommended product and consumer e-loyalty : an expectation confirmation perspective
Ampadu, Seth
;
Jiang, Yuanchun
;
Gyamfi, Samuel Adu
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 742-766
Persistent link: https://www.econbiz.de/10014507558
Saved in:
70
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
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