//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~person:"Moschis, George P."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Internet
2
Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
cartoons
2
Elderly people
1
advertising
1
advertising design
1
banner advertising
1
cartoon ads
1
consumer behaviour
1
control theory
1
internet adoption
1
internet advertising
1
offensive advertising
1
offensive products
1
older consumers
1
product involvement
1
Ältere Menschen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Bibliographie
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Moschis, George P.
Rita, Paulo
5
Bao, Tong
2
Dangi, Hamendra Kumar
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Fortin, David R.
2
Giraldi, Janaina de Moura Engracia
2
Guerreiro, João Pedro Silva Martins
2
Kwon, Eun Sook
2
Lee, Chunsik
2
Logan, Kelty
2
Malik, Anuradha
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Sanz Blas, Silvia
2
Srivastava, Vibhava
2
Wu, Linwan
2
Abdalla, Márcio Moutinho
1
Abdrabbo, Tariq
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Ahmed, Zafar U.
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Akdoğan, Kutay
1
Al Khasawneh, Mohammad Hamdi
1
Al-Hujran, Omar
1
Al-Mamun, Abdullah
1
Aldás-Manzano, Joaquín
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Amoako, George Kofi
1
An, Soontae
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Australasian marketing journal
1
Cogent business & management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
2
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
Saved in:
3
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->