Are cartoon ads effective for adult consumers?
Year of publication: |
2013
|
---|---|
Authors: | Rakrachakarn, Pakakorn ; Moschis, George P. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013, 2, p. 125-142
|
Subject: | cartoons | cartoon ads | product involvement | advertising | banner advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
-
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn, (2020)
-
Drossos, Dimitris A., (2014)
-
Te'eni-Harari, Tali, (2014)
- More ...
-
Rakrachakarn, Pakakorn, (2015)
-
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn, (2020)
-
Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil, (2017)
- More ...