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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Al-Mamun, Abdullah"
~person:"El-Deeb, Sara"
~person:"Güngör, Ayşegül Sağkaya"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Online-Marketing
Brand image
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Markenführung
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advergame
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brand awareness
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brand image
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brand placement
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branded entertainment
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e-WOM
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electronic word-of-mouth
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jewellery
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jewellery industry
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Al-Mamun, Abdullah
El-Deeb, Sara
Güngör, Ayşegül Sağkaya
Ha, Louisa
2
Kwon, Eun Sook
2
Abuljadail, Mohammad
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International journal of internet marketing and advertising : IJIMA
Journal of science and technology policy management : JSTPM
1
Middle East journal of management : MEJM
1
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ECONIS (ZBW)
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The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
2
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
3
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
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