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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Bao, Tong"
~source:"econis"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
2
Konsumentenverhalten
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Social Web
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Social web
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Viral marketing
2
electronic word-of-mouth
2
online user reviews
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Amazon customer reviews
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eWOM
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marketing communications
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opinion leader
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simultaneous equations model
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Bao, Tong
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International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
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Timing effects of opinion leader's electronic word of mouth
Bao, Tong
;
Chang, Tung-Lung Steven
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011859032
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2
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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