Timing effects of opinion leader's electronic word of mouth
Tong Bao and Tung-Lung Steven Chang
| Year of publication: |
2018
|
|---|---|
| Authors: | Bao, Tong ; Chang, Tung-Lung Steven |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 1, p. 69-90
|
| Subject: | online user reviews | opinion leader | electronic word-of-mouth | Social Web | Social web | Virales Marketing | Viral marketing | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859032