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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Decker, Reinhold"
~person:"Gursimranjit Singh"
~person:"Helmefalk, Miralem"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
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Beziehungsmarketing
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Brand
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Markenimage
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Decker, Reinhold
Gursimranjit Singh
Helmefalk, Miralem
Kwon, Eun Sook
2
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International journal of internet marketing and advertising : IJIMA
International journal of business innovation and research : IJBIR
1
International journal of electronic business : IJEB
1
International journal of retail & distribution management
1
Schmalenbach business review : sbr
1
The journal of product & brand management
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
3
Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem
;
Marcusson, Leif
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
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