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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Decker, Reinhold"
~person:"Helmefalk, Miralem"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Decker, Reinhold
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International journal of internet marketing and advertising : IJIMA
International journal of retail & distribution management
1
Marketing : ZFP ; journal of research and management
1
Schmalenbach business review : sbr
1
The journal of product & brand management
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem
;
Marcusson, Leif
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
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