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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Dimitriadis, Sergios"
~person:"Elwalda, Abdulaziz"
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Consumer behaviour
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Konsumentenverhalten
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Online retailing
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Online-Handel
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Brand management
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Data Mining
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Internet marketing
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Lieferantenmanagement
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Markenführung
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OCRs
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Virales Marketing
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consumer-brand relationships
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eWOM
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electronic word of mouth
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information adoption model
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informational websites
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online brand communities
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online customer reviews
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purchase intention
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relational benefits
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relational costs
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relationship marketing
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Dimitriadis, Sergios
Elwalda, Abdulaziz
Ellonen, Hanna-Kaisa
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Moro, Sérgio
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Ramos, Ricardo F.
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Rita, Paulo
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Agrebi, Meriem
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Aldás-Manzano, Joaquín
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Hien Vo
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Hung, Yung-Chen
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International journal of internet marketing and advertising : IJIMA
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Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
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