Your comments are important to me! : the impacts of online customer reviews in shopping websites
Year of publication: |
2018
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Authors: | Erkan, Ismail ; Elwalda, Abdulaziz |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 1, p. 1-18
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Subject: | OCRs | online customer reviews | eWOM | electronic word of mouth | shopping websites | purchase intention | information adoption model | OCRs adoption model | Data Mining | Data mining | Virales Marketing | Viral marketing | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Innovationsakzeptanz | Innovation adoption |
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