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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Dimitriadis, Sergios"
~person:"Tarkiainen, Anssi"
~subject:"Brand management"
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Brand management
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Dimitriadis, Sergios
Tarkiainen, Anssi
Bin Ismail, Hishamuddin
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Ellonen, Hanna-Kaisa
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Kim Piew Lai
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International journal of internet marketing and advertising : IJIMA
JMM : the international journal on media management
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
2
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
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