The effect of website usage and virtual community participation on brand relationships
Hanna-Kaisa Ellonen, Anssi Tarkiainen and Olli Kuivalainen
| Year of publication: |
2010
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|---|---|
| Authors: | Ellonen, Hanna-Kaisa ; Tarkiainen, Anssi ; Kuivalainen, Olli |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2010, 1, p. 85-105
|
| Subject: | Electronic Commerce | E-commerce | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Website | Social Web | Social web | Virales Marketing | Viral marketing | Zeitschrift | Magazine | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003938238