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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Helmefalk, Miralem"
~subject:"Brand image"
~subject:"Gamification"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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International journal of internet marketing and advertising : IJIMA
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Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem
;
Marcusson, Leif
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
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