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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Kwon, Eun Sook"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Markenführung
Relationship marketing
Advertising effects
2
Brand image
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Brand management
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Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
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Markenimage
2
Online-Marketing
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Brand
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Markenartikel
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SNSs
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advertising avoidance
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attitude toward social media marketing
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behavioural engagement
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big five
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brand attitude
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brand partner quality
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brand personality
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identity expression
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Kwon, Eun Sook
Ha, Louisa
2
Rita, Paulo
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Abuljadail, Mohammad
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International journal of internet marketing and advertising : IJIMA
International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
2
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
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