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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising"
~subject:"Bibliometrics"
~subject:"Markenartikel"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising
Bibliometrics
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Advertising effects
65
Werbewirkung
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Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
50
Online-Marketing
50
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39
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Kwon, Eun Sook
2
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International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
167
Journal of business research : JBR
132
International journal of advertising : the quarterly review of marketing communications
130
Journal of marketing communications
121
Journal of advertising : official publication of the American Academy of Advertising
108
Journal of advertising research
97
Journal of promotion management : JPM
61
Journal of promotion management : innovations in planning and applied research
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
49
Journal of retailing and consumer services
44
Journal of current issues and research in advertising : JCIRA
37
European journal of marketing : EJM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Health marketing quarterly
31
The journal of product & brand management
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Marketing letters : a journal of research in marketing
27
Journal of current issues and research in advertising
25
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Asia Pacific journal of marketing and logistics
23
Journal of advertising
22
Journal of marketing
22
The journal of consumer marketing
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing : ZFP ; journal of research and management
21
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
18
The journal of brand management : an international journal
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
International journal of hospitality management
15
Marketing intelligence & planning
15
Australasian marketing journal
14
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ECONIS (ZBW)
43
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1
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
6
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
7
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
8
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
Saved in:
9
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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