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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising effects"
~subject:"Personalisierung"
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Advertising effects
Personalisierung
E-commerce
48
Electronic Commerce
48
Internet marketing
30
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30
Consumer behaviour
27
Konsumentenverhalten
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social media
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trust
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International journal of internet marketing and advertising : IJIMA
Information systems research : ISR
15
Electronic commerce research
13
International journal of business information systems : IJBIS
11
Journal of management information systems : JMIS
10
Management science : journal of the Institute for Operations Research and the Management Sciences
8
European journal of operational research : EJOR
6
Journal of retailing and consumer services
6
Lecture notes in business information processing : LNBIP
6
Electronic markets : the international journal on networked business
5
Information systems and e-business management : ISeB
5
Journal of business research : JBR
5
Journal of revenue and pricing management
5
Marketing science
5
CESifo working papers
4
International journal of electronic commerce : IJEC
4
International journal of electronic marketing and retailing : IJEMR
4
Internet policy review : journal on internet regulation
4
Journal of electronic commerce research : JECR
4
Journal of internet commerce
4
Journal of organizational computing and electronic commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Lecture notes in computer science
4
The power of one : gaining business value from personalization technologies
4
Decision support systems : DSS ; the international journal
3
Electronic commerce research and applications
3
European journal of marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing research : JMR
3
Journal of travel and tourism marketing
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MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research
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Springer eBook Collection
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SpringerLink / Bücher
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Business horizons
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ECONIS (ZBW)
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Attribution modelling in digital advertising for
e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
Saved in:
5
The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza
;
Tahmasebi, Faramarz
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
Saved in:
6
Self-authored interest profiles for personalised recommendations
Binns, Reuben
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10011665140
Saved in:
7
Combining multiple influence strategies to increase consumer compliance
Kaptein, Maurits
;
Duplinsky, Steven
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 32-53
Persistent link: https://www.econbiz.de/10010242185
Saved in:
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