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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand equity"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Brand equity
Internationales Marketing
Konsumentenverhalten
Brand management
66
Markenführung
66
Consumer behaviour
52
Internet marketing
50
Online-Marketing
50
Social Web
48
Social web
48
Brand image
41
Markenimage
41
Beziehungsmarketing
27
Relationship marketing
27
Advertising effects
19
Werbewirkung
19
social media
16
Brand
15
Markenartikel
15
Viral marketing
12
Virales Marketing
12
Advertising
11
Werbung
11
Brand loyalty
8
Markentreue
8
brand loyalty
8
Facebook
7
social media marketing
7
Customer satisfaction
6
Emotion
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Instagram
5
brand equity
5
purchase intention
5
Customer integration
4
Kundenintegration
4
Structural equation model
4
Strukturgleichungsmodell
4
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English
52
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Kwon, Eun Sook
2
Rita, Paulo
2
Abuljadail, Mohammad
1
Al-Mamun, Abdullah
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Bin Ismail, Hishamuddin
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Gambetti, Rossella C.
1
Garg, Prerna
1
Gautam, Omvir
1
George, Jossy P.
1
Giovanis, Apostolos
1
Giovanis, Apostolos N.
1
Godwin, Benny J.
1
Graffigna, Guendalina
1
Guerreiro, João Pedro Silva Martins
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
436
The journal of brand management : an international journal
296
The journal of product & brand management
296
Journal of retailing and consumer services
256
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
86
International journal of hospitality management
78
Journal of marketing communications
78
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
65
Journal of international consumer marketing
61
Journal of strategic marketing
60
International journal of advertising : the review of marketing communications
59
Journal of promotion management : innovations in planning and applied research
57
International marketing review
53
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
Journal of the Academy of Marketing Science
52
Journal of marketing
49
Journal of promotion management : JPM
49
The journal of consumer marketing
49
Journal of global marketing
47
International journal of consumer studies
46
Cogent business & management
45
Journal of fashion marketing and management
45
Journal of international marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Journal of retailing
36
Journal of Islamic marketing
35
European journal of marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
The international review of retail, distribution and consumer research
34
International journal of advertising : the quarterly review of marketing communications
33
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ECONIS (ZBW)
52
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1
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
2
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
5
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
6
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
7
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
8
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
9
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
10
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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